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Kildare, Ireland; 3rd April 2017. The jury has reached its decision: After several days of assessing thousands of products from all over the world, Ash’s Omni digital microscope received the distinction “Red Dot”. With the Omni, Ash and Dolmen have created an outstanding design that the expert committee for the Red Dot Award: Product Design 2017 has recognised with the internationally sought-after seal of quality.

Omni is a highly compact digital microscope used for the inspection of small parts by quality control, R&D and production teams in industry. The key design challenge was to create a high-tech product that felt as easy and intuitive to use as a traditional optical microscope. Omni takes visual and ergonomic cues from traditional optical devices and features a single, integrated rotary control dial. All key functions can be easily accessed and adjusted using a single, clear, intuitive circular interface. This feature forms the centrepiece for the product, presenting a familiar design language for the optical market, helping to bring traditional users on the journey to digital magnification.

The technical R&D team in Ash worked closely with the design team in Dolmen over a number of months to deliver a world class design that has already been creating waves in the marketplace.

Professor Dr. Peter Zec, founder and CEO of the Red Dot Award: “The Red Dot winners are pursuing the right design strategy. They have recognised that good design and economic success go hand in hand. The award by the critical Red Dot jury documents their high design quality and is indicative of their successful design policy.”

The significance of the international design competition, Red Dot Award: Product Design, with its headquarter in Essen, Germany is well established internationally. It was already more than 60 years ago that a jury convened for the first time to assess the best designs of the day. Since then, an expert team has been awarding the seal of quality for good design and innovation to the outstanding designs of the year.

Manufacturers and designers around the globe were also invited to enter their products in the 2017 competition. The jury of around 40 independent designers, design professors and specialist journalists tested, discussed and assessed each individual product, awarding the Honourable Mention for a well-conceived detail solution, the Red Dot for high design quality and the Red Dot: Best of the Best for groundbreaking design. In total, the competition received more than 5,500 entries from 54 countries this year.

The Red Dot Award: Product Design 2017 will culminate in Essen on 3 July 2017. This is when the Red Dot: Best of the Best laureates receive their trophies during the Red Dot Gala award ceremony. At the subsequent Designers’ Night after-show party, the award winners will celebrate in the midst of all the prize-winning products in the Red Dot Design Museum Essen, and the Red Dot winners will receive their well-earned certificates. For five weeks, the special exhibition “Design on Stage” will present the awarded products of the year as part of the world’s largest exhibition of contemporary design.

The Red Dot Design Yearbook 2017/2018 also comes out on 3 July. The international reference work for award-winning design presents all of the year’s winning products. They will also be presented on the Internet, in particular in the online presentation, the Red Dot App and on the design platform Red Dot 21.

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